Are your LinkedIn posts getting the reach and engagement you need? Looking for a written post formula you can repurpose? In this article, we’ll explore content strategy on LinkedIn using the written word. Why the Written Word Matters on LinkedIn In today’s digital landscape, content creators constantly seek ways to capture their audience’s attention and …

LinkedIn Written Content Strategy: From Ideas to Stories and Beyond Read More »

Want to improve the content generated by AI? Wondering how top AI pros get what they need from AI? In this article, you’ll discover a four-step AI prompt engineering framework and what to do if it doesn’t work. What Is AI Prompt Engineering? Prompt engineering is the art and science of communicating with large language …

Prompt Engineering Fundamentals: How to Get Better Results With AI Read More »

Are you burning the candle at both ends? Wondering how to run a successful agency without sacrificing all of your time and energy?  In this article, you’ll discover how to find the balance between professional excellence and a rich personal life. The Pervasive Problem of Burnout Burnout is a common challenge for many professionals, including …

Agency Leadership: How to Conquer Burnout Read More »

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results?  In this article, you’ll discover how to put applied behavioral science to work in marketing. The Relevance of Behavioral Science to Marketing In today’s crowded and chaotic digital landscape, capturing consumer attention and driving meaningful behavior change has never …

Hacking the Human Mind With Applied Behavioral Marketing Read More »

Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? In this article, you’ll discover how to measure the success of your social media marketing activities The Importance of Measuring Your Social Media Marketing Success Social media has become an integral part of most businesses’ marketing strategies. …

Proving Your Worth: How to Measure the Success of Your Social Marketing Read More »

European Union regulators say Apple is violating the Digital Marketing Act, designed to regulate “gatekeepers,” or large digital platforms providing score platform services, such as online search engines, app stores and messenger services In preliminary findings, the EU states that the iPhone maker’s App Store doesn’t let developers direct customers to alternative ways to make …

EU charges Apple with violating anti-competitiveness law Read More »

Want to speed the time it takes you to create content? Wondering how AI could help? In this article, you’ll discover how to use AI to speed your content planning and production. #1: Feed Your AI a Brand Identity Document Artificial intelligence (AI) has become an indispensable tool for content creators looking to elevate their …

Using AI to Speed Content Creation Read More »

Is your client service as smooth as it could be? Could your agency be losing valuable relationships due to complicated or frustrating processes?  In this article, you’ll discover a methodology for assessing and improving the customer experience journey. The Importance of Ease and Effort in Streamlining the Customer Journey In today’s highly competitive business environment, …

How to Develop a Frictionless Client Service Experience Read More »

Looking for ways to automate your work? Wondering if AI could help?  In this article, you’ll discover how to use AI to create repeatable workflows for your business. Understanding AI Workflows for Business An artificial intelligence (AI) workflow is a process that uses AI to perform productive tasks for you repeatedly. The AI workflow is …

AI Workflows: How to Get Started Read More »

The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many others) dove in, expecting a smooth switch for our personal and business finances. But after exploring numerous online banks over many years, each promising convenience and streamlined management, reality …

How to build a B2B brand that delivers lasting value Read More »